TELUS Esports Series 3

TELUS

Social Media / Web Design / Print / Digital Ads / Email Design

About TELUS Esports Series 3

The TELUS Esports Series is a high-octane esports competition for Canadian players and viewers everywhere. This competition is designed to welcome gamers of all skill levels into the fold of competitive gaming through fun and accessible series events. TELUS Esports Series aims to make esports accessible and available to everyone of all skill levels.

Teams battle in a 4-week tournament series and compete for for $20,000 in prizes for 3 popular game franchises: Apex Legends, Rocket League and Rocket League Sideswipe.

The Role

Tools Used: Adobe Illustrator, Photoshop, InDesign, Google Web Designer

As the lead designer for this campaign, I took on both project management responsibilities and the creation of a variety of assets across multiple mediums to promote the event through diverse advertising channels. This involved extensive research and development to deliver a comprehensive ad campaign, including social media ads, email marketing, animated digital ads, and trade show materials. See below several examples of the materials created for this event.

Animated HTML5 Ads (IABs)

Here is a highlight of some of the different ad sizes created to promote both Apex Legends and Rocket League Sideswipe for the TELUS Esports Series 3 campaign. These ads were designed to be eye catching, providing important details about the event and also lightweight in size for optimal performance on websites.

These ads were designed Adobe Photoshop and created in HTML5 using Google Web Designer.

Social Media Ads

To go along with the campaign, several different ads needed to created to be displayed on various social media websites. Highlighted below are all 3 ads for Apex Legends, Rocket League and Rocket League Sideswipe. While only Linkedin and Instagram are displayed, these ads were also displayed in various sizes across Facebook and Reddit as well.

These ads were designed and created using Adobe Photoshop.

Event Signage

The TELUS Esports campaign is an in person event for gamers to compete for prizes. Several large print assets were needed to be placed around the event to show off sponsorships, prizes and other important informations to the contestants. Below is a highlight of two different pop-up banners that were created.

These print ads were designed and created using Adobe Illustrator/InDesign.

Email Campaign

During the promotional campaign for TELUS Esports, 3 different emails needed to be created at different points in the funnel: Announcement, Reminder Registration and Final Reminder. Highlighted below is the Reminder Announcement email.

These emails were designed and created using Adobe Photoshop/Figma.