Brand Design
Branding / Web Design / Identity / Magazine
About car2go
car2go, (now part of SHARE NOW) is a car-sharing tech company based out of Austin, Texas with offices in Toronto. car2go is known for their blue and white electric 2-seater microcars from Smart Fortwo.
With its distinguished branding and small, easy to park cars, car2go is a unique platform in the vehicle rental market. What makes its platform unique is that users do not have to specify a return time or a return location, but can park the vehicle in a parking lot in the city after use.
The Role
Tools Used: Adobe Illustrator, Photoshop
As the sole in-house graphic designer, I conceptualized and designed marketing materials to promote car2go in Toronto, through trade shows, email marketing, direct mail marketing campaigns and other promotional items.
Below is a selection of some marketing materials that were created for various campaigns throughout my time there.
