Q4 Landing Pages

Web Design

Responsive / Ceros / Figma / Icons / UI/UX

Landing Pages

As Q4 continues to grow, new landing pages are continuously required to be designed for new products and promotion.

Using UI/UX principles, designs were created in Figma to be user friendly and most importantly, lead to high conversions. Simplicity and clarity with ease of use were important factors in creating these designs as well as being fully responsive.

The Role

Tools Used: Adobe Illustrator, Photoshop, Figma, Asana, Sketch

As part of my role as Senior Graphic Designer at Q4, I conceptualized and designed several prominent landing pages for ongoing marketing campaigns.

Below is a selection of landing pages that had high conversion rates and were created for various campaigns throughout my time at Q4.

Q4 Homepage

When I joined Q4, one of my first projects was to use my background in web design and 2D animation to update the homepage. A significant portion of updating the homepage design was to create four, 2D animations to accompany the 4 main pillars of the business. Each animation was created in Adobe After Effects.

You can find a live version of this landing page here.

CapitalConnect Landing Page

This landing page was created to promote a new product launch for CapitalConnect. This landing page matched the branding created for the NIRI 2022 trade show which can be seen here. As landing pages evolve, interactive content has become a priority in showcasing Q4’s product. An interactive demo of the new platform that was built using Ceros, a cloud-based design platform. You can find a live version of this landing page here.

Engagement Analytics Glossary & Virtual Events Guide (Built with Ceros)

These unique landing pages were created with the idea to move away from static, outdated PDF content to something more fun and interactive that could be tracked for conversions and other metrics, including boosting SEO. Both pages were designed and built completely in the Ceros platform, allowing me to use animations and interactive elements throughout the experience, without having to rely on developer assistance.

Engagement Analytics Glossary was created to promote a new interactive glossary for IR trending terms, a jargon cheat sheet. Engagement Analytics glossary is on pace to exceed Q4’s highest performing asset to date. To view the full, live version of this landing page, click here. Virtual Events Guide was created to be more engaging and compelling than a standard PDF. To view the full, live version of this landing page, click here.

Q4 Connect Landing Page

Q4 Connect is a virtual event series that provides an opportunity to meet with participants from across the capital markets to explore points of connection, gaining insights into trending topics, best practices and technology. A landing page, event pages, email template, logo and branding needed to be created to announce and promote the new series through social media and email campaigns.